Camping is a short-term outdoor lifestyle that is designed as a temporary outdoor residence area for engineering, military, surveying, tourism, and other purposes. It includes simple forms of short-term outdoor living camps such as tents, thatched sheds, and garages.
Camping can be divided into three categories: traditional camping, leisure camping, and exquisite camping. In recent years, exquisite camping has become popular, and consumers are more inclined to replicate the refined lifestyle of cities into camping activities. The function of camping has also shifted from "survival in the wilderness" to being close to nature and social entertainment. Exquisite camping also has certain requirements for campsites and equipment. The emphasis on appearance and a preference for light luxury make brand style and product design more important, and consumers' "personal taste" and "lifestyle habits" are also highlighted.
